Enjoy the very Best of Advertising in the very Best of Atmospheres!
Born in Paris, France, The Night of the AdEaters® is an ALL NIGHT screening party of amazing, intriguing, shocking, and funny commercials, representing the #creativity, #passion and #trends in the world of advertising. In 35 years, The Night of the AdEaters has become the indispensable meeting place for lovers of advertising on all five continents. The event is dedicated to highlighting the best advertising from over 60 different countries on the big screen in a festive atmosphere.
The #show is both on stage and in the room
Five and a half hours of advertising films on a giant screen in a highly charged atmosphere and three intermissions are opportunities to offer our enthusiastic audience live entertainment, games, but also snacks and drinks offered by our partners.
Forget the business side of film
For a change of pace, come appreciate its #fun, #artistic, and #cinematic qualities instead! From Paris to Tokyo, as in New York or Mexico City, The Night of the AdEaters brings together a trendy public as well as advertising enthusiasts and professionals of communication and media. Finally, our spectators around the world contribute to conserve the biggest archive in the world entirely dedicated to advertising cinema.
#creative #festive #unexpected #funny #exotic #artistic
Ask for the program !
The theme « UNIVERSAL LOVE » was not chosen at random for this 37th edition of The Night of the Ad Eaters.
And yes, it’s already been 37 years since we shared with you our passion for creative advertising from a cinematographic angle.
Did you know that The Night of the Ad Eaters is the oldest international show in the world after Holiday on Ice and that thanks to us, lovers of advertising can say to themselves: “Finally, advertising is no longer interrupted by feature films!”
And as love and humor should go hand in hand, this year yet again we guarantee you advertising pearls from about fifty countries.
These pearls are as funny as they are creative, as well as exotic and artistic; in short, as usual we’ve put together
one really mind-bogglingly awesome show.
Summarizing on one page hundreds of ads is not an obvious thing,
so for those who do not have time to read it all, we put #HASHTAGS 🙂
#LOVE A message of love sent by a teenager from planet earth and into space, a chance meeting. #TRIP Asia unveils #SPECTACULAR and often very #KITSCH ads from a Western point of view. This year, you will be taken to Singapore for a big Kung Fu fight, to Viet-Nam for a thorough customs search (…), but also to Japan with its many totally wacky ads! A short jump lands us in South America with an Argentine ad that shows the benefits on the psyche doing the dishes! Meanwhile, in Egypt, someone sings from the heart for bags of potato chips, while in France, at the same time, a party is interrupted by the arrival of a teenager disguised as a jumbo shrimp… #EMOTION The life of a poor little strawberry: from its birth, through its journey from our orchards, to the supermarket, and ending, at best, with its fate in our stomachs or, at worst, in the trash. A strong message that denounces waste. #TABOO Hide this ad, that I dare not see… A #SHOCKING Spanish film, a visual delight, confronts us with our contradictions and deals with disturbing realities. #SPORT Major sports stars are always present at The Night of the Ad Eaters, but also lesser known characters such as foxes who jump on trampolines! #UNBELIEVABLE While in the Dominican Republic we speak Spanish with an Italian accent in order to sell you a #PIZZA, elsewhere you are shown a weightless #HAMBURGER! Everything is possible in the wonderful world of advertising! #AFRICA Let fans be reassured, our friend “Super Timor” from the Ivory Coast and his new formula will definitely be there! However, this year, we are also showing ads from Nigeria, the Congo, Ghana, and South Africa. Colors, encounters, kitsch, and humor! #SUPERSTARS Hollywood actors in unexpected situations, athletes, local or international stars who sometimes provoke scenes of #HYSTERIA but without ever taking themselves too seriously. #VINTAGE Just as we do every year, we have brought up from our archives some rare pearls, including a superb American advertising cartoon created in 1948 as well as a French ad that plunges us back into the elegance of the 1950s. #TRUMP Recent American current events have inspired many advertisers: totally zany sequences but also more serious messages conveyed by an international airline, a great brand of perfume, and others… #VERYGAY Funny, colorful ads and hard-hitting messages made to open minds in a world that seems heading into withdrawal … #MUSCLES The strongest man in the world unveils his secrets in a Ukrainian ad for a brand of sparkling water. #STRANGE When an important luxury brand stages an international top model with a household product. #DAZZLING Some consumer brands are particularly consistent in offering advertisements of great beauty. This year, two of them are in the spotlight in #SPECTACULAR panoramas. #HOT What if we found ourselves in a German cellar? for a fitness session dressed in 80’s style lycra? #MEOW and #WOOFWOOF Dogs and cats will be present in madcap and sometimes moving situations, but this year there’s also a poor depressive dinosaur who rediscovers the will to live behind the wheel of a luxury sedan. #TECHNOLOGY Artificial intelligence, drones and robots of all types… How do ads promote new technological advances? #MUSIC What if we played classical music by blowing the tops of bottles of beer? We’d do it with elegance of course!
By now you get it… well beyond the weightless hamburgers and the flying pizzas, The Night of the Ad Eaters is a world tour of advertising creation, which will once again this year offer you some great cinematic moments.
☆ Thank you for reading this program until the very end, and may the #GOOD #ADVERTISING be with you! ☆
We are working on the 2017 Worldwide Tour!
This calendar is regularly updated with new cities. Your country does not appear? Why not bring this crazy concept to your city? 😉
Please note that we do not grant any license through intermediaries. If you have been approached by a producer claiming to be our representative, please contact us.
|27 03 2017||SAUDI ARABIA||KING ABDULLAH ECONOMIC CITY|
|14 04 2017||REUNION ISLAND||SAINT-DENIS|
|15 04 2017||REUNION ISLAND||SAINT-DENIS|
|20 04 2017||ITALY||MILANO|
|21 04 2017||ITALY||MILANO|
|22 04 2017||ITALY||MILANO|
|21 04 2017||RUSSIA||MOSCOW||CROCUS HALL|
|To be published soon||RUSSIAN TOUR|
|26 05 2017||RUSSIA||SAMARA|
|To be published soon||UKRAINIAN TOUR|
|27 05 2017||MEXICO||MEXICO CITY||www.publivoros.com.mx|
|02 06 2017||BIELORUSSIA||MINSK|
|03 06 2017||ROMANIA||BUCHAREST||Arenele Romane|
|To be published soon||POLISH TOUR|
|To be published soon||CZECH REPUBLIC TOUR|
|Coming soon||UNITED ARAB EMIRATES||DUBAI|
|14 10 2017||RUSSIA||VLADIVOSTOK|
|10 11 2017||RUSSIA||RYAZANK|
|16 12 2017||RUSSIA||ST PETERSBURG|
|Autumn 2018||NEW ZEALAND||QUEENSTOWN|
|28 11 2015||RUSSIA||ROSTOV-ON-DON||wwww.adshow.ru|
|09 12 2015||SINGAPORE||SINGAPORE||Private party – Association of Independant Asset Managers|
|11 12 2015||RUSSIA||VLADIVOSTOK||wwww.adshow.ru|
|18 12 2015||FRANCE||SAINT DIE DES VOSGES||Spécial Afrique & Maghreb|
|19 12 2015||RUSSIA||ST. PETERSBURG||wwww.adshow.ru|
|14 01 2016||CZECH REPUBLIC||OLOMUC|
|12 02 2016||SWITZERLAND||FRIBOURG||Le Nouveau Monde|
|18 02 2016||CZECH REPUBLIC||BRNO|
|25 02 2016||CZECH REPUBLIC||PRAGUE|
|26 02 2016||CZECH REPUBLIC||PRAGUE|
|01 04 2016||RUSSIA||BLAGOVESCHENSK||www.adshow.ru|
|02 04 2016||TADJIKISTAN||DUCHANBE|
|09 04 2016||RUSSIA||SURGUT||www.adshow.ru|
|09 04 2016||RUSSIA||STAVROPOL||www.adshow.ru|
|16 04 2016||RUSSIA||NOVI URENGOI||www.adshow.ru|
|21 04 2016||ITALY||MILAN||Blue Note|
|22 04 2016||RUSSIA||MOSCOW||New Edition – World Premiere
Crocus City Hall
|22 04 2016||RUSSIA||BLAGOVESCHENSK||www.adshow.ru|
|22 04 2016||ITALY||MILAN||Blue Note|
|23 04 2016||ITALY||MILAN||Blue Note|
|07 05 2016||FRANCE||LE PORTEL||Le Chaudron|
|13 05 2016||RUSSIE||UFA||www.adshow.ru|
|20 05 2016||RUSSIA||RYAZAN||www.adshow.ru|
|21 05 2016||TADKIKISTAN||DUSHANBE||www.adshow.ru|
|28 05 2016||RUSSIE||SAMARA||www.adshow.ru|
|28 05 2016||MEXICO||MEXICO CITY||20th Anniversary in Mexico!
|03 06 2016||BIELORUSSIA||MINSK||www.adshow.ru|
|25 06 2016||RUSSIE||KRASNODAR||www.adshow.ru|
|09 07 2016||RUSSIE||SVETLOGORSK||www.adshow.ru|
|15 07 2016||FRANCE||RAMATUELLE||Theatre de Verdure|
|15 08 2016||CANADA||MONTREAL||Fashion & Design Festival #FMD16|
|26 08 2016||BULGARIA||SOZOPOL|
|15 09 2016||BULGARIA||PLOVDIV|
|01 10 2016||FRANCE||PARIS||Grand Rex|
|07 10 2016||TAHITI||PAPEETE||Maison de la culture|
|08 10 2016||TAHITI||PAPEETE||Maison de la culture|
|08 10 2016||RUSSIA||ROSTOV-ON-DON||www.adshow.ru|
|15 10 2016||RUSSIA||PLATIGORSK||www.adshow.ru|
|20 10 2016||FRANCE||TOURS|
|21 10 2016||RUSSIE||SYKTYVKAR|
|29 10 2016||RUSSIA||NIZHNEVARTOVSK||www.adshow.ru|
|11 11 2016||RUSSIA||VLADIVOSTOK||www.adshow.ru|
|11 11 2016||RUSSIA||IRKUTSK||www.adshow.ru|
|11 11 2016||BELGIUM||BRUSSELS||Flagey|
|12 11 2016||BELGIUM||BRUSSELS||Flagey
|12 11 2016||ROMANIA||BUCHAREST|
|15 11 2016||GREECE||THESSALONIKI|
|18 11 2016||SERBIA||BELGRADE||Sava Center|
|18 11 2016||RUSSIA||YUZHNO-SAKHALINSK||www.adshow.ru|
|24 11 2016||FRANCE||CLERMONT-FERRAND||Polydôme – www.nuitdespublivoresclermont.com|
|25 11 2016||BULGARIA||SOFIA||National Palace of Culture|
|25 11 2016||LEBANON||BEIRUT||UNESCO Palace|
|26 11 2016||LEBANON||BEIRUT||UNESCO Palace|
|17 12 2016||RUSSIA||SAINT-PETERSBURG||www.adshow.ru|
|24 02 2017||CZECH REPUBLIC||PRAGUE|
|04 03 2017||CZECH REPUBLIC||BRNO|
The Cinematheque Jean Marie Boursicot: the biggest and oldest film library in the world
dedicated to TV and cinema commercials.
At first, Jean Marie Boursicot only intended his cinematheque to serve as a resource for students of advertising, so he mainly approached business schools and professional training organizations. Well-received by the advertising community and supported by the major agencies, the Jean Marie Boursicot Cinematheque gradually expanded its activities. Jean Marie nevertheless soon realized that without public or private subsidies, he would have to find new financial resources to ensure the preservation of advertising archives and guarantee the Cinematheque’s survival and independence.
In 1981, he therefore created the very first “Night of the Ad Eaters®“ with two aims:
to share his passion and collect the funds necessary for the care and restoration of old films.
In short, the “Night of the Ad Eaters®” became advertising and advertising became the show. The cinema-crazy little boy had become the “guardian of the temple” and the “memory” of the ephemeral world of fashion and creativity. Established in Switzerland since 2005, for insurance and copyright reasons, the “Jean Marie Boursicot Cinematheque” is now internationally recognized as the greatest existing museum in the global advertising-film sector.
More than 1 million films, 80 countries.
The annual contribution of the agencies
750 correspondents across 80 countries, 10,000 to 20,000 new films a year.
To make the Cinematheque, which receives no subsidies, thrive while enriching its contents.
Partnership with TV stations
Broadcasting of the Night of the Ad Eaters (Rai 3, Canal +, France 2, TF1, TSR, RTBF).
Illustrations of TV broadcasts, telefilms and feature films.Sale of turnkey shows (MCM, COMEDIE, PARIS PREMIERE, PRO TV Romania, QUATRE SAISONS Quebec, BERLUSCONI Group, TV AZTECA Mexico).
The Cinematheque produces numerous thematic compilations and documentaries about advertising, with numerous distributors (FOX PATHE EUROPA, POLYGRAM, STUDIOCANAL, UNIVERSAL).
Use by institutions
The Cinematheque regularly collaborates with Paris’s Pompidou Center, the Cité des Sciences and other museums and institutions, with permanent or temporary exhibits. In early 2003, the Vienna Technology Museum (Technisches Museum Wien) opened a space dedicated to the Jean Marie Boursicot Cinematheque and the history of film advertisements.Educational activities
The Cinematheque collaborates with numerous publishers of academic works, including, notably, HACHETTE EDUCATION.
Jean Marie Boursicot gives numerous lectures in schools and universities in France and abroad.
Most of the world’s advertising agencies approach the Cinematheque regularly to obtain historic, thematic or sector-based film footage.
Around The World
Many Thanks to All our Partners
A BIG Thank You to all our great sponsors and supporters all around the world who make it possible for us to preserve our Cinematheque through The Night of the Ad Eaters®.
The Night of the Ad Eaters is supported by numerous organizations depending on the country where it is produced.
Our sponsors and partners are food brands, car brands, luxury brands, banks, hotels, airline companies, but also small local businesses that offer samples and gifts to our faithful spectators. Feel free to contact us for more information.
With special thanks to:
We are proud and grateful for over 30 years of support from the French advertising, communication and entertainment industries. Without them, neither our film collection nor The Night of the Ad Eaters would exist.
Photography: Matthieu Jeanneau. Studio Maje. France.
Interested in bringing this amazing concept to your country? Or you just want to say hello?
Feel free to call: +33 970 449 888 (Paris Time), or send a message.
Please note that we DO NOT grant any license through intermediaries.
If you have been approached by a producer claiming to be from The Night of the Ad Eaters, please contact us.