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THE NIGHT OF THE AD EATERS

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The Concept

Enjoy the very Best of Advertising in the very Best of Atmospheres!

Born in Paris, France, The Night of the AdEaters® is an ALL NIGHT screening party of amazing, intriguing, shocking, and funny commercials, representing the #creativity, #passion and #trends in the world of advertising. In 35 years, The Night of the AdEaters has become the indispensable meeting place for lovers of advertising on all five continents. The event is dedicated to highlighting the best advertising from over 60 different countries on the big screen in a festive atmosphere.

The #show is both on stage and in the room

Five and a half hours of advertising films on a giant screen in a highly charged atmosphere and three intermissions are opportunities to offer our enthusiastic audience live entertainment, games, but also snacks and drinks offered by our partners.

Forget the business side of film

For a change of pace, come appreciate its #fun, #artistic, and #cinematic qualities instead! From Paris to Tokyo, as in New York or Mexico City, The Night of the AdEaters brings together a trendy public as well as advertising enthusiasts and professionals of communication and media. Finally, our spectators around the world contribute to conserve the biggest archive in the world entirely dedicated to advertising cinema.

#creative      #festive      #unexpected     #funny      #exotic       #artistic

 

POPCORN

Ask for the program !

The theme « UNIVERSAL LOVE » was not chosen at random for this 37th edition of The Night of the Ad Eaters.
And yes, it’s already been 37 years since we shared with you our passion for creative advertising from a cinematographic angle.
Did you know that The Night of the Ad Eaters is the oldest international show in the world after Holiday on Ice and that thanks to us, lovers of advertising can say to themselves: “Finally, advertising is no longer interrupted by feature films!”

And as love and humor should go hand in hand, this year yet again we guarantee you advertising pearls from about fifty countries.
These pearls are as funny as they are creative, as well as exotic and artistic; in short, as usual we’ve put together
one really mind-bogglingly awesome show.

Summarizing on one page hundreds of ads is not an obvious thing,
so for those who do not have time to read it all, we put #HASHTAGS 🙂

#LOVE A message of love sent by a teenager from planet earth and into space, a chance meeting.   #TRIP Asia unveils #SPECTACULAR and often very #KITSCH ads from a Western point of view. This year, you will be taken to Singapore for a big Kung Fu fight, to Viet-Nam for a thorough customs search (…), but also to Japan with its many totally wacky ads! A short jump lands us in South America with an Argentine ad that shows the benefits on the psyche doing the dishes! Meanwhile, in Egypt, someone sings from the heart for bags of potato chips, while in France, at the same time, a party is interrupted by the arrival of a teenager disguised as a jumbo shrimp…   #EMOTION    The life of a poor little strawberry: from its birth, through its journey from our orchards, to the supermarket, and ending, at best, with its fate in our stomachs or, at worst, in the trash. A strong message that denounces waste.    #TABOO Hide this ad, that I dare not see… A #SHOCKING Spanish film, a visual delight, confronts us with our contradictions and deals with disturbing realities.    #SPORT Major sports stars are always present at The Night of the Ad Eaters, but also lesser known characters such as foxes who jump on trampolines!    #UNBELIEVABLE  While in the Dominican Republic we speak Spanish with an Italian accent in order to sell you a #PIZZA, elsewhere you are shown a weightless #HAMBURGER! Everything is possible in the wonderful world of advertising!    #AFRICA Let fans be reassured, our friend “Super Timor” from the Ivory Coast and his new formula will definitely be there! However,  this year, we are also showing ads from Nigeria, the Congo, Ghana, and South Africa. Colors, encounters, kitsch, and humor!    #SUPERSTARS Hollywood actors in unexpected situations, athletes, local or international stars who sometimes provoke scenes of #HYSTERIA but without ever taking themselves too seriously.    #VINTAGE Just as we do every year, we have brought up from our archives some rare pearls, including a superb American advertising cartoon created in 1948 as well as a French ad that plunges us back into the elegance of the 1950s.    #TRUMP Recent American current events have inspired many advertisers: totally zany sequences but also more serious messages conveyed by an international airline, a great brand of perfume, and others…    #VERYGAY Funny, colorful ads and hard-hitting messages made to open minds in a world that seems heading into withdrawal …    #MUSCLES The strongest man in the world unveils his secrets in a Ukrainian ad for a brand of sparkling water.   #STRANGE When an important luxury brand stages an international top model with a household product.    #DAZZLING Some consumer brands are particularly consistent in offering advertisements of great beauty. This year, two of them are in the spotlight in #SPECTACULAR panoramas.    #HOT What if we found ourselves in a German cellar? for a fitness session dressed in 80’s style lycra?    #MEOW and #WOOFWOOF Dogs and cats will be present in madcap and sometimes moving situations, but this year there’s also a poor depressive dinosaur who rediscovers the will to live behind the wheel of a luxury sedan.    #TECHNOLOGY Artificial intelligence, drones and robots of all types… How do ads promote new technological advances?    #MUSIC What if we played classical music by blowing the tops of bottles of beer? We’d do it with elegance of course!

By now you get it… well beyond the weightless hamburgers and the flying pizzas, The Night of the Ad Eaters is a world tour of advertising creation, which will once again this year offer you some great cinematic moments.

☆   Thank you for reading this program until the very end, and may the #GOOD #ADVERTISING be with you!   ☆

POPCORN

Worldwide Tour

We are working on the 2017 Worldwide Tour!

This calendar is regularly updated with new cities. Your country does not appear? Why not bring this crazy concept to your city? 😉
Please note that we do not grant any license through intermediaries. If you have been approached by a producer claiming to be our representative, please contact us.


ScheduleSchedule
Past DatesPast Dates

27 03 2017 SAUDI ARABIA KING ABDULLAH ECONOMIC CITY
14 04 2017 REUNION ISLAND SAINT-DENIS
15 04 2017 REUNION ISLAND SAINT-DENIS
20 04 2017 ITALY MILANO
21 04 2017 ITALY MILANO
22 04 2017 ITALY MILANO
21 04 2017 RUSSIA MOSCOW CROCUS HALL
To be published soon RUSSIAN TOUR
26 05 2017 RUSSIA SAMARA
Coming soon BOSNIA-HERZEGOVINA SARAJEVO
To be published soon UKRAINIAN TOUR
27 05 2017 MEXICO MEXICO CITY www.publivoros.com.mx
02 06 2017 BIELORUSSIA MINSK
03 06 2017 ROMANIA BUCHAREST Arenele Romane
Coming soon SWITZERLAND GENEVA
Coming soon CHINA
Coming soon BIELORUSSIA MINSK
To be published soon POLISH TOUR
To be published soon CZECH REPUBLIC TOUR
Coming soon UNITED ARAB EMIRATES DUBAI
Coming soon NETHERLANDS AMSTERDAM
Coming soon HUNGARY BUDAPEST
Autumn 2017 FRANCE PARIS
14 10 2017 RUSSIA VLADIVOSTOK
10 11 2017 RUSSIA RYAZANK
Autumn 2017 TAHITI PAPEETE
Autumn 2017 FRANCE TOULOUSE
Autumn 2017 BELGIUM BRUSSELS
Coming soon SERBIA BELGRADE
Coming soon CROATIA ZAGREB
16 12 2017 RUSSIA ST PETERSBURG
Autumn 2018 NEW ZEALAND QUEENSTOWN

28 11 2015 RUSSIA ROSTOV-ON-DON wwww.adshow.ru
09 12 2015 SINGAPORE SINGAPORE Private party – Association of Independant Asset Managers
11 12 2015 RUSSIA VLADIVOSTOK wwww.adshow.ru
18 12 2015 FRANCE SAINT DIE DES VOSGES Spécial Afrique & Maghreb
19 12 2015 RUSSIA ST. PETERSBURG wwww.adshow.ru
14 01 2016 CZECH REPUBLIC OLOMUC
12 02 2016 SWITZERLAND FRIBOURG Le Nouveau Monde
18 02 2016 CZECH REPUBLIC BRNO
25 02 2016 CZECH REPUBLIC PRAGUE
26 02 2016 CZECH REPUBLIC PRAGUE
01 04 2016 RUSSIA BLAGOVESCHENSK www.adshow.ru
02 04 2016 TADJIKISTAN DUCHANBE
09 04 2016 RUSSIA SURGUT www.adshow.ru
09 04 2016 RUSSIA STAVROPOL www.adshow.ru
16 04 2016 RUSSIA NOVI URENGOI www.adshow.ru
21 04 2016 ITALY MILAN Blue Note
22 04 2016 RUSSIA MOSCOW New Edition – World Premiere
Crocus City Hall
22 04 2016 RUSSIA BLAGOVESCHENSK www.adshow.ru
22 04 2016 ITALY MILAN Blue Note
23 04 2016 ITALY MILAN Blue Note
07 05 2016 FRANCE LE PORTEL Le Chaudron
13 05 2016 RUSSIE UFA www.adshow.ru
20 05 2016 RUSSIA RYAZAN www.adshow.ru
21 05 2016 TADKIKISTAN DUSHANBE www.adshow.ru
28 05 2016 RUSSIE SAMARA www.adshow.ru
28 05 2016 MEXICO MEXICO CITY 20th Anniversary in Mexico!
Teatro Metropolitan
publivoros.com.mx
03 06 2016 BIELORUSSIA MINSK www.adshow.ru
25 06 2016 RUSSIE KRASNODAR www.adshow.ru
09 07 2016 RUSSIE SVETLOGORSK www.adshow.ru
15 07 2016 FRANCE RAMATUELLE Theatre de Verdure
15 08 2016 CANADA MONTREAL Fashion & Design Festival #FMD16
26 08 2016 BULGARIA SOZOPOL
15 09 2016 BULGARIA PLOVDIV
01 10 2016 FRANCE PARIS Grand Rex
07 10 2016 TAHITI PAPEETE Maison de la culture
08 10 2016 TAHITI PAPEETE Maison de la culture
08 10 2016 RUSSIA ROSTOV-ON-DON www.adshow.ru
15 10 2016 RUSSIA PLATIGORSK www.adshow.ru
20 10 2016 FRANCE TOURS
21 10 2016 RUSSIE SYKTYVKAR
29 10 2016 RUSSIA NIZHNEVARTOVSK www.adshow.ru
11 11 2016 RUSSIA VLADIVOSTOK www.adshow.ru
11 11 2016 RUSSIA IRKUTSK www.adshow.ru
11 11 2016 BELGIUM BRUSSELS Flagey
12 11 2016 BELGIUM BRUSSELS Flagey
www.nuitdespublivores.be
12 11 2016 ROMANIA BUCHAREST
15 11 2016 GREECE THESSALONIKI
18 11 2016 SERBIA BELGRADE Sava Center
18 11 2016 RUSSIA YUZHNO-SAKHALINSK www.adshow.ru
24 11 2016 FRANCE CLERMONT-FERRAND Polydôme – www.nuitdespublivoresclermont.com
25 11 2016 BULGARIA SOFIA National Palace of Culture
25 11 2016 LEBANON BEIRUT UNESCO Palace
26 11 2016 LEBANON BEIRUT UNESCO Palace
17 12 2016 RUSSIA SAINT-PETERSBURG www.adshow.ru
24 02 2017 CZECH REPUBLIC PRAGUE
04 03 2017 CZECH REPUBLIC BRNO

Videos

The Cinematheque


The Cinematheque Jean Marie Boursicot: the biggest and oldest film library in the world
dedicated to TV and cinema commercials.

 

At first, Jean Marie Boursicot only intended his cinematheque to serve as a resource for students of advertising, so he mainly approached business schools and professional training organizations. Well-received by the advertising community and supported by the major agencies, the Jean Marie Boursicot Cinematheque gradually expanded its activities. Jean Marie nevertheless soon realized that without public or private subsidies, he would have to find new financial resources to ensure the preservation of advertising archives and guarantee the Cinematheque’s survival and independence.

In 1981, he therefore created the very first Night of the Ad Eaters® with two aims:
to share his passion and collect the funds necessary for the care and restoration of old films.

In short, the “Night of the Ad Eaters®” became advertising and advertising became the show. The cinema-crazy little boy had become the “guardian of the temple” and the “memory” of the ephemeral world of fashion and creativity. Established in Switzerland since 2005, for insurance and copyright reasons, the “Jean Marie Boursicot Cinematheque” is now internationally recognized as the greatest existing museum in the global advertising-film sector.

Statistics

More than 1 million films, 80 countries.

The annual contribution of the agencies

750 correspondents across 80 countries, 10,000 to 20,000 new films a year.

General philosophy

To make the Cinematheque, which receives no subsidies, thrive while enriching its contents.

Partnership with TV stations

Broadcasting of the Night of the Ad Eaters (Rai 3, Canal +, France 2, TF1, TSR, RTBF).

Various retrospectives

Illustrations of TV broadcasts, telefilms and feature films.Sale of turnkey shows (MCM, COMEDIE, PARIS PREMIERE, PRO TV Romania, QUATRE SAISONS Quebec, BERLUSCONI Group, TV AZTECA Mexico).

Video publishing

The Cinematheque produces numerous thematic compilations and documentaries about advertising, with numerous distributors (FOX PATHE EUROPA, POLYGRAM, STUDIOCANAL, UNIVERSAL).

Use by institutions

The Cinematheque regularly collaborates with Paris’s Pompidou Center, the Cité des Sciences and other museums and institutions, with permanent or temporary exhibits. In early 2003, the Vienna Technology Museum (Technisches Museum Wien) opened a space dedicated to the Jean Marie Boursicot Cinematheque and the history of film advertisements.Educational activities

The Cinematheque collaborates with numerous publishers of academic works, including, notably, HACHETTE EDUCATION.

Jean Marie Boursicot gives numerous lectures in schools and universities in France and abroad.

Picture Research

Most of the world’s advertising agencies approach the Cinematheque regularly to obtain historic, thematic or sector-based film footage.

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Around The World

Many Thanks to All our Partners


A BIG Thank You to all our great sponsors and supporters all around the world who make it possible for us to preserve our Cinematheque through The Night of the Ad Eaters®.


The Night of the Ad Eaters is supported by numerous organizations depending on the country where it is produced.
Our sponsors and partners are food brands, car brands, luxury brands, banks, hotels, airline companies, but also small local businesses that offer samples and gifts to our faithful spectators. Feel free to contact us for more information.

 

With special thanks to:

APA  YDA  FIAPREDAPPLE               

ADFESTCRISTAL AFRICANMENABRIGHTFISH SUPERSTAR

Pascal Dash, Creative Director & Photographer :  www.pascaldash.com
Thierry Secheresse, International advertising creative director : twitter.com/thecreativeglob

We are proud and grateful for over 30 years of support from the French advertising, communication and entertainment industries. Without them, neither our film collection nor The Night of the Ad Eaters would exist.

Photography: Matthieu Jeanneau. Studio Maje. France.

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Contact


Interested in bringing this amazing concept to your country? Or you just want to say hello?

Feel free to call: +33 970 449 888 (Paris Time), or send a message.

Please note that we DO NOT grant any license through intermediaries.
If you have been approached by a producer claiming to be from The Night of the Ad Eaters, please contact us.

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